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-Fujifilm sets its highest record with 29 products winning the internationally prestigious Red Dot Design Award -In recognition of beautiful appearance and design to achieve outstanding functionality and performance in products of various business fields
FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that 29 of its products in various business fields including the “instax” series of instant cameras and the “X” and “GFX” series of digital cameras, have been awarded the “Red Dot Design Award: Product Design 2021,” a product design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany. Of the products that have received the honor, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” has received the program's highest-ranked “Best of the Best Award.”
Fujifilm sets its highest record with 29 products winning the prestigious program in recognition of not only the products’ beautiful appearance but also their design that achieves outstanding functionality and performance.
The Red Dot Design Award is an international design award program launched in 1955. The award is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. It is one of the world's three most prestigious design awards, alongside Germany's “iF design award” and the United States' “the International Design Excellence Awards (IDEA)”. This time, there were around 7,800 entries from around the world to be judged by internationally-renowned design experts.
In developing all of its products and services, Fujifilm not only pursues product functionality and performance, but also engages in design development that leverages superior functionality and performance. Fujifilm will continue to work on creating design that not only has beautiful appearance but also reflects commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.
Fujifilm makes no representation that products in this news release are commercially available in all countries.
1 Among ultra-short throw projectors equipped with a laser light source capable of projecting images in brightness of 8000lm or above (TR value of 0.4 or below) as of April 13, 2021 according to Fujifilm.